Marilag Ang Malaya

Thursday, March 29, 2012

Crazy copyright infringement claim

Ads serve to distribute a message from businesses about their products and services that they are selling to potential customers, like you and I. So, knowing this in mind, it's often in the best interest of the ad to be seen by a lot of people, especially people like you and I who have enough spare cash to buy what they are selling.

Some years back, I wrote about a piece about a new (then) Microsoft ad to counter the "I'm a Mac" ads. As with any other Internet video, it had a YouTube video which you can embed and so on and so forth.

Therefore, it was with great surprise that I discovered my post no longer had the video on, but the embedded video says it was reported for infringement by Microsoft. Infringement?? For distributing ads?? Shocking! They should be paying the guy, instead of banning him.

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Monday, April 6, 2009

A lot of hurt from an ad


I'm hearing a moans and groans from the Mac fanboys!  Just look at the number of comments from the Engadget blog regarding the ads with Lauren and Giampaulo.
While the previous Microsoft responses to the "I'm a Mac" ads have been utterly lame, these new ones hit the right spot on.  The current state of the economy have made these ads that show frugality resonate with the viewers.  Lauren and Giampaulo both lambast the Macs on their price.  Lauren shows us that we don't need to be cool to buy a Mac, as being cool = having $.  Giampaulo, however, set some pretty high standards and ended up buying a laptop that has somewhat the opposite of those standards (battery life on an HDX?? Helloooo!).  But then again, one must remember that these are ads, and they are actors -- not some random dudettes and dudes on the street.

Something odd is going on though.  They both preferred HP.  You can totally change the Microsoft logo on the ad with an HP one, and still deliver a similar message.  Is HP paying for this ad?  Or is this a favor from Microsoft?  Remember the Vista Ready program?  HP is now experimenting with both Ubuntu (Mi = Mobile Internet) and Google Android program.  This ad could be a boost to get back HP deep into the Microsoft fold.

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